Senior Digital Marketing Specialist - Paid Media
Come Grow With Us
Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.
As the Paid Media Senior Digital Marketing Specialist, you will be responsible for the planning, creation, and execution of integrated digital advertising campaigns, as well as overseeing lead gen efforts for multiple university partners. Apply today!
This position is remote-based.
Execute, monitor, and analyze campaigns in Google, Bing, and Facebook producing insights that drive performance
Perform search query analysis, bid optimizations, keyword research, write & test ad copy, and optimize campaign structure to meet performance goals
Monitor budgets and optimize campaigns for performance on an ongoing basis to reach spend and performance targets
Perform regular analysis on the post-lead performance of paid media channels and campaigns, drilling down to potential influences and ideating next steps
Continuously examine, implement, and measure results of A/B tests for elements such as creative, audiences, ad formats, etc. optimizing for backend conversions
Stay familiar of industry standards, ad platform changes, new paid media opportunities and implement new strategies to reach targets
Collaborate with multiple teams to drive marketing projects from idea to execution
Other duties assigned
Bachelor’s Degree or related work experience
4-5 years of experience directly managing, optimizing, and reporting on paid media campaigns on Google and Bing
Strong communication and organizational skills to effectively manage multiple channels
Strong knowledge of media metrics
Data-driven thinking to test and iterate based on data-driven insights
Curious mindset in performance, business
Must pass pre-employment background investigation