Job Description

Come Grow With Us

 

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

While this position is a Phoenix, AZ based role, we are in an indefinitely remote status. There may be department meetings or trainings that require in-person attendance (proper health and safety measures will be followed), in which advance notice will be provided.

Grand Canyon Education is seeking a full time Marketing Project Specialist. Through general supervision, this position will assist the assigned Regional Marketing Manager in creating and establishing effective marketing and branding initiatives.

Responsibilities:

  • Manage marketing campaigns from formulation to execution for assigned clients.

  • Meets with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.

  • Assists as a member of the internal marketing "creative" team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.

  • Participates in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.

  • Applies considerable knowledge of marketing principles and techniques to assist in creating marketing campaign plans by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sties, social media, radio, etc.). Confers with marketing management to confirm relevance of overall plan.

  • Participates in meetings to get approval for marketing campaigns.

  • Coordinates deployment of marketing activities with all relevant stakeholders.

  • Keeps marketing management informed of progress and potential issues and makes recommendations to ensure plans are well coordinated and synchronized.

  • Safeguards GCU’s branding strategy in the development of materials and media.

  • Develops performance metrics and reporting for ROI on marketing campaigns.

  • Coordinates with other affected departments on regularly scheduled events ensuring availability of appropriate support.

  • Recommends new approaches and ideas in brainstorming meetings which demonstrates most current and leading edge marketing techniques in the public domain.

Qualifications:

  • Bachelor degree in marketing, public relations or communications.

  • 4 years’ marketing experience, preferably in an in-house creative department or agency.

  • Experience in project management and executing marketing campaigns (traditional and digital) for a variety of audiences.

  • An ability to translate client needs into effective marketing campaigns.

  • Good attention to detail, analytical and proofreading skills.

  • Knowledge of media placement processes among multiple media channels.

  • Knowledge of marketing analytics, ROI metrics and earned value assessment.

  • Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

#gce #gcu #marketing #projectmanagement #remote #workfromhome

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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