Enterprise Marketing Manager
Come Grow With Us
Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.
Responsible for defining the messaging and marketing campaign launch strategies in coordination with the Senior VP of Operations to ensure the success of the university partner marketing and student recruitment activities; acts as an advocate for the assigned counseling divisions, clearly positioning the university partner within the community and constituents. This position is accountable to both the Senior Vice President of Operations and the Senior Vice President of Marketing.
What you will do:
Plan and execute counseling division marketing plan(s) by leveraging dedicated marketing back-end support staff.
In collaboration with the counseling division leader and the marketing team, formulate and manage budgets across multiple marketing channels.
Act as advisor to counseling division leader on the development of the marketing plan, providing guidelines and advice on the coordination of the marketing plan to the University’s main marketing strategy, ensuring sound marketing principles are utilized.
Devise plans and strategies to maintain a single unified marketing brand.
Develop compelling and appealing brand positioning, messaging and value to attract prospective students.
Contribute to the future marketing vision based on market trends and competitive insights.
Develop and deliver persuasive presentations including marketing plans, competitive analysis, event overviews, ROI analytics/performance metrics to executive team.
Help to facilitate internal communications across the University as related to campaign efforts.
Recommend process changes, tracking methods for better efficiency and prepares daily and weekly reports, performance metrics and projections to executive/management team(s).
Collaborate with other staff in ensuring University web-based content, policy and procedures manuals are accurate and up to date.
Assist or provides guidance in facilitating internal communications across the University as related to campaign efforts.
Stay abreast of current industry trends, marketing principles and techniques, technology trends and recommends University solutions.
Subscribe to and supports the University’ guiding principles.
Other duties as assigned.
This position may manage the following positions: Marketing Coordinators or Specialists and/or Marketing Project Managers.
What you will have:
Bachelor’s degree in a related discipline; master’s degree is preferred.
A combination of experience and education may be substituted upon supervisor’s approval.
Minimum of 5 years’ experience in marketing or related field preferred.
Specific background must include marketing experience within multiple channels, including digital marketing, social media, event planning, print, direct mail, television and radio.
Prior management experience.
Must pass pre-employment background investigation.
Why work at GCE:
Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
Generous time off plan and 11 paid holidays
Paid time off to volunteer in the community or at GCU sponsored events
We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program