Digital Marketing Specialist
Come Grow With Us
Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in
Work collaboratively with assigned marketing partners and University clients in planning, executing and overseeing digital marketing initiatives. The Digital Marketing Specialist is responsible for complex digital marketing initiatives, with higher visibility web properties and has in-depth knowledge of digital marketing campaigns. Web marketing refers to marketing efforts that utilize the university client’s website properties, which are leveraged to promote the University’s educational services.
What you will do:
Apply broad-based knowledge of digital marketing principles, techniques and project development in advising and assisting assigned client group(s) in developing and implementing well-thought out and creative web marketing strategies and initiatives to meet the client’s organizational needs.
Ensure all aspects of each web project process is followed and that all steps are taken, including QA and review for final deliverables. This includes drafting and preparing final drafts for publishing on all digital assets.
Responsible for the building, updating, publishing, status reporting, and monitoring the stability of web properties that support the client, ensuring high quality standards delivery that meets or exceeds the client’s expectations, and the end-users needs.
Work with web design team to ensures defined brand strategy is consistently applied during development of web properties.
Research competitor behavior and find new and innovative ways to elevate the client Brand, through the university partner web properties.
Other duties as assigned.
What you will need:
Bachelor’s degree in marketing, communications, public relations, journalism or related field required from a regionally accredited institution.
Master’s degree preferred.
A minimum of 3 years’ professional experience in web marketing.
Proven experience executing digital marketing campaigns for a variety of audiences.
Must work occasional evenings and weekends.
Must be able to pass pre-employment background investigation.
Microsoft Office Suite, MS Project or similar project management software, social media platforms.
Photoshop, Google Analytics, HTML/ CMS platforms.
ux/ui platforms such as Hotjar or Fullstory.
Why work at GCE:
Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
Generous time off plan and 11 paid holidays
Paid time off to volunteer in the community or at GCU sponsored events
We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program
Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!Apply Online
Job Status: Full Time
Job Reference #: R000047916