Job Description

Grand Canyon Education provides an array of support services in the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still supports and works closely with GCU. GCE designs and develops educational programs for GCU and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate and doctoral levels.

Grand Canyon Education’s Marketing department is seeking a full time Digital Marketing Specialist (DMS). This position will develop, implement and manage marketing campaigns to attract qualified student to our landing pages. Analyze campaign performance and optimize to meet KPIs.

Please Note, this is a remote position and can be worked in the Indianapolis area.

Responsibilities:

  • Execute, monitor, and analyze campaigns in Google, Bing, and Facebook producing insights that drive performance
  • Perform search query analysis, bid optimizations, keyword research, write & test ad copy, and optimize campaign structure to meet performance goals
  • Monitor budgets and optimize campaigns for performance on an ongoing basis to reach spend and performance targets
  • Perform regular analysis on the post-lead performance of paid media channels and campaigns, drilling down to potential influences and ideating next steps
  • Continuously examine, implement and measure results of A/B tests for elements such as creative, audiences, ad formats, etc. optimizing for backend conversions
  • Stay familiar of industry standards, ad platform changes, new paid media opportunities and implement new strategies to reach targets
  • Collaborate with multiple teams to drive marketing projects from idea to execution

Qualifications:

  • Bachelor’s Degree
  • 2+ years experience directly managing, optimizing, and reporting on paid media campaigns on Google and Bing
  • Strong communication and organizational skills to effectively manage multiple channels
  • Strong knowledge of media metrics
  • Solid knowledge in Excel & Google Docs (e.g. Pivot tables, vlookups, etc.)
  • Data-driven thinking to test and iterate based on data-driven insights
  • Curious mindset in performance, business
  • Must pass a pre-employment background investigation.
  • Must be able to pass pre-employment background investigation. Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

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on Education (GCE) is an educational service company that pro


At Grand Canyon Education, it is our privilege to serve students and those who support academic advancement. We lead educational transformation by developing superior ways to help schools grow and prosper. We provide transparent programs, intuitive online learning technologies and well-established academic models that promote student success and institutional growth.

Employment is contingent upon the satisfactory outcome (as determined by the university) of pre-employment screening activities, including a background check.

For assistance with your job application please use our External Candidate Job Application Guide.

All staff candidates will be asked to review GCE’s staff expectations as part of the application process.

Our partner in education, Grand Canyon University, is Arizona’s premier private Christian university. GCU serves traditional and online students by offering quality academic degree programs, experienced leadership and transformative learning experiences both on our growing campus and digitally.



Posted 15 Days Ago

Full time

R000035330

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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